29th May 2007, Mumbai 
                             
                                Avenues’ South-Asia’s largest integrated ecommerce company  announced today that India’s  largest direct debit engine has added yet another net banking option - Jammu  & Kashmir Bank. This addition emphasizes Avenues commitment to provide its  eMerchants with cutting edge payment solutions. 
                                Mr. Vishwas Patel, CEO of Avenues says, "Since our  launch 6 years ago, we have made great strides towards achieving our goal of providing  our merchants with the latest and best of payment options available. We started  with a single net banking option and today, we can proudly claim to have India’s  largest direct debit engine. We are happy to welcome Jammu & Kashmir bank  into the family.” 
                                By keeping up with the trends in technology, Jammu &  Kashmir Bank is determined to provide its customers with excellent and  convenient services. Through this tie-up, Jammu & Kashmir Bank will be able  to provide their net banking customers with immediate shopping facility at over  4000 websites. 
                                Dr. Hasseb Drabu, Chairman & CEO, Jammu & Kashmir  Bank said, “At Jammu & Kashmir Bank, we are always looking to provide  maximum benefits to our account holders. The tie-up with Avenues will ensure  that our services are at the cutting edge of technology. This will be  beneficial for our customers as they can now use their J&K Bank Accounts to  pay for the goods and services of over 4000 of Avenues' web merchants retailing  a wide variety of products and services. 
                                  For instance, they can pay for hotel reservations online and book tickets  online for events and exhibitions.” 
                                About CCAvenue
                                  CCAvenue is South Asia’s  largest payment gateway solution powering thousands of eMerchants with real  time, multi-currency, multiple payment options online payment processing  services. The
                                   solution is powered  by proprietary technology that integrates transaction processing, advance  shopping cart, auction payment collection facility, fraud control, financial  reporting and order tracking. CCAvenue is the only complete PG solution in the  region that has the unique ability to offer the full spectrum of Internet  payment options, including: 
                                
                                  - All  types of Credit Card processing through Multiple Banks and Card Associations 
 
                                  - Debit  Card processing 
 
                                  - Direct  Debit to bank accounts of over 15 Indian Banks, 22 Chinese Banks, 6 Canadian  Banks and 3 Singapore Banks 
 
                                  - Mobile  Payment Solutions via PayMate® 
 
                                  - Cash  Card Processing of ITZ Cash® 
 
                                
                                For more information, visit: www.CCAvenue.com 
                                About J&K Bank
                                  Jammu and Kashmir Bank Limited was incorporated on 1st  October, 1938 and commenced its business from 4th July, 1939 at in Kashimir (India).  The Bank was the first in the country as a State owned bank.
                                  
                                  According to the extended Central laws of the state, Jammu & Kashmir Bank  was defined as a govt. Company as per the provision of Indian companies act  1956. In the year 1971, the Bank received the status of scheduled bank. It was  declared as "A" Class Bank by RBI in 1976. 
                                Today the bank has more than 500 branches across  the country and has recently become a billion Dollar Company.