| Avenues’ South-Asia’s largest integrated ecommerce company has always strived to bring its merchants, hoteliers and event organizers the best in terms of payment options. In the past year, it has taken its on-going campaign to offer its merchants cutting-edge payment solutions to the next level by not only adding more Net Banks to its direct debit engine but also new payment modes.
Paymate:  Given the state of the market and the high penetration of mobiles in both rural and urban India, Avenues tied-up with India’s leading wireless transactions platform provider – PayMate. By adding mobile payments as a payment mode, it merchants, hoteliers and event organizers can now access to large untouched consumer base. (Valid only in India)
Itz Cash: Avenues also tied-up with Itz Cash a popular payment mode amongst Indian consumers to add a Cash Card option to its Payment Network. This will enable its merchants, hoteliers, event organizers to target those segments of people who do not have credit cards, net banking account or even a mobile phone.
Mr. Vishwas Patel, CEO, Avenues said, “India is not yet at the stage where every individual with purchasing power has either a credit or debit card or both. There still exists a grey area audience, who has to be targeted through other means. So, we have tied-up with PayMate and Itz Cash offer to and can expand their online market to include those sections of Indian public who do not own a credit card, debit card. This is just one of our endeavors; we are also in the process of expanding our network to include more Net Banking options.”
Net Banking (India)
Avenues also added 6 more Indian Banks to its Net Banking options. This increases its direct debit engine to 16 Indian Banks with over 50 million customers located all over India. This coverage makes it the largest direct debit engine in India.
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