ResAvenue  the First Central  Reservation System to Achieve PCI’s Certification for Credit Card  Data Security 1.1 
                                                    'On 19th April 2007, Avenues the Holding company for  internationally recognized solutions like CCAvenue, ResAvenue, EventAvenue became  the first payment gateway in the world  to achieve  the PCI Certification for Credit Card Data Security Standards 1.1.'
                            
                            Mumbai, India – On 19th  April 2007, ResAvenue became the first Central  Reservation System in the world to complete PCI’s Certification for Credit Card Data Security  Standards 1.1.
                             
                            
                            
                            ResAvenue its 3-year-old hotel  reservation solution from Avenues’ South-Asia largest ecommerce company that is  reputed for designing and developing world-class industry specific solutions.  The ResAvenue solution currently enables over 500 internationally located  hotels to sell their hotel inventory direct-to-customer, manage all their  distribution channels through a single window interface and more. For more information  about ResAvenue, visit: www.ResAvenue.com
                        What is PCI’s Certification for Credit Card Data  1.1 Security? 
Payment Card Industry (PCI) Compliance is a set of  security standards that were created by the major credit card companies  (American Express, Discover Financial Services, JCB, MasterCard Worldwide, and  Visa International) to protect their customers from increasing identity theft  and security breaches. The PCI standards are stringent standards of security that  service providers must follow to store, process and transmit cardholder data  (including: network security, data management, application security, personnel  and management policies and procedures).
                                                The PCI DSS 1.1 Standards of Compliance also covers all of  Avenues solutions that are currently live - CCAvenue India for INR processing,  CCAvenue World for Multicurrency processing and EventAvenue: the registration  and venue management solution for the MICE vertical. 
                        
The Founder - CEO of Avenues, Vishwas  Patel* says, “We have always strived to  go beyond the norm in every aspect of our business. Only then can we bring  about significant value addition to our hoteliers. Achieving the PCI Standards  is just another example of how we like to push the envelope that much further  here in Avenues” 
                            
                            
                              *Avenues CEO Vishwas Patel honored  with the prestigious Asia Pacific Information Security Leadership Achievements  Award for  initiatives such as the PCI certification.
                           
  About PCI
                          Consumers have enjoyed using credit and debit cards for  many years.
                          However, sophisticated thieves have been able to extract credit and debit card  information from unsecured databases and other means. This has resulted in a  higher incidence of identity theft, a crime that affects merchant companies,  financial institutions, e-commerce companies and individuals.
   
                          Because of these security breaches, the major credit card companies - American  Express, Discover, MasterCard and Visa - decided to create regulations to help  prevent theft of consumers' data. The Payment Card Industry (PCI) Data Security  Standards were created by MasterCard and agreed to in 2004 by the four major  credit card companies. Each of the credit card companies has its own term for  these standards. On June 30, 2005, the regulations took effect.
   
                          The American Express program is called Data Security Operating Policy (DSOP);  the Discover program is called Discover Information Security and Compliance  (DISC);The MasterCard program is called MasterCard Site Data Protection (SDP);  and the Visa program is called Cardholder Information Security Program (CISP).
                        About PCI Security  Standards Council: 
                          In September of 2006, the five leading payment brands  formed an independent council to manage the Payment Card Industry (PCI) Data  Security Standard. American Express, Discover Financial Services, JCB,  MasterCard Worldwide and Visa International saw the need to secure payment  account data in a globally consistent manner. The new council worked to develop  a system that would be more accessible and efficient. As a result, the ongoing  monitoring and development will benefit more than one billion payment card  users.
                        The Goals  of PCI Standards: 
                        
                          - Develop and maintain a global, industry-wide technical data  security standard for the protection of accountholder account information; 
 
                          - Reduce costs and lead times for Data Security Standard  implementation and compliance by establishing common technical standards and  audit procedures for use by all payment brands; 
 
                          - Provide a list of globally available, qualified security solution  providers via its Web site to help the industry achieve compliance; 
 
                          - Lead training, education, and a streamlined process for certifying  Qualified Security Assessors (QSAs) and Approved Scanning Vendors (ASVs),  providing a single source of approval recognized by all five founding members;  and 
 
                          - Provide a transparent forum in which all stakeholders can provide  input into the ongoing development, enhancement and dissemination of data  security standards. 
 
                        
                        About Avenues 
                          Incorporated in the year 2001, Avenues is a zero-debt  company, which has been profitable from its inception. Avenues is head quartered  in Mumbai, India  and has subsidiary companies and offices in USA,  Singapore and China. Avenues  has developed several innovative, cutting-edge ASP hosted solutions that are  used by thousands of eMerchants globally. Beginning as a single product company  that catered to the local market, Avenues has become a multi-product company  that operates on a global scale. The Avenues support and development center is  based in Mumbai, India. The total strength of the  Avenues team is currently 125 persons spanning across all offices. Avenues has  three Business Units namely– Avenues Commercial Services, Avenues Travel  Industry Services and Avenues Community Related Services. www.Avenues.info