Chandigarh,  India (November 13, 2006) — At the recent 42nd FHRAI Annual Convention  that was held here on the lawns of Hotel Mount View, Avenues announced that the  response to ResAvenue, its customized online reservation system with an  integrated payment gateway has been unprecedented. 7 prestigious hotel  properties signed on for ResAvenue at the exhibition itself. Over 180  properties expressed their interest in signing on ResAvenue for their hotel  websites.
                              
ResAvenue’s  multi-lingual booking engine integrates into the hoteliers’ branded web  site with plug-and-play ease and enables them to confirm reservations online in  real time. ResAvenue includes a real-time,  multi-currency credit card / debit card payment-collection facility, which  helps the hotelier close the sale on the hotel website itself. One of the most  popular features of the ResAvenue solution (which is delighting the hoteliers  right now) is the facility to manage inventory allocation and sales across multiple  sales channels such as GDS, IDS, offsite sales offices, intermediaries and  corporate partners from a single window.
Hoteliers  in India  are keen to explore new media of reaching out to customers directly. This helps  them to improve efficiencies, reduce administrative costs and cut commissions  that is paid to the intermediary channel. By now, most of the serious hoteliers  in India  have put up websites. However, very few have explored the opportunity of going  ‘direct-to-customer in their websites. With a solution like ResAvenue now being  available at a throwaway price, many hoteliers are expected to take the plunge and  represent their brands on the internet. 
Apurva  Mody, Director Marketing who led the crack marketing team from the front at the  Convention says, “With ResAvenue,  hoteliers will have a fully integrated GDS / IDS  solution which uses next generation seamless  technology. It will enable them to update all descriptive data,  rates and availability; all through their distribution network; using just one  single window interface in real time from any office or hotel which  has Internet access. What’s really attractive  to the hoteliers using our ResAvenue system is that they will only have to pay a commission if they actually  receive bookings." 
About Avenues
Avenues  is a profitable, debt-free company and currently services thousands of eMerchants  worldwide through its solutions www.CCAvenue.com, www.ResAvenue.com, www.EventAvenue.com, www.MembersAvenue.com, www.TrustAvenue.com, www.BpoAvenue.com.  It is the largest integrated eCommerce solutions provider in South   Asia. Avenues has shown revenue growth and profit growth  consistently, year on year. Avenues is incorporated in India, and has offices in Singapore, Hong Kong, and USA. The Avenues support and  development center is based in Mumbai,   India. The  total strength of the Avenues team is currently 120 personnel, spanning across  all disciplines. For more information, log onto: www.Avenues.info